Email marketing

Email can be tough and unforgiving compared to other online mediums (once you hit send, your message is committed to the ether, never to be undone – except through the use of the apologetic “I screwed up” follow-up email. Instead of talking about writing emails, I’ll focus your noob experience on cooler concepts like drip campaigns – which can make the difference between an actively engaged audience and a legion of prospects who’ve forgotten what you do.

#4 – Choose an online email provider
#5 – Create a branded email template
#17 – Set up a drip campaign for acquisition, education & retention
#24 – Segment and create lists
#40 – A/B test your emails

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